A New Vision of Black Freedom: The Manning Marable Memorial Conference | April 26-29, 2012

"Our Black Year - My Year of Buying Black in America's Racially Divided Economy"

Event Date: 
Friday, February 1, 2013 - 4:00pm - 6:00pm
Location: 
Room 754 Schermerhorn Extension

Conversations 2012


Maggie Anderson is the Author of “OUR BLACK YEAR”, and the Founder and CEO of the Empowerment Experiment (EE) and The Empowerment Experiment Foundation, Inc (EEF).

Maggie AndersenMaggie Anderson and her family made history and dominated headlines as national media covered their real-life case study in self-help economics. The Anderson family lived exclusively off Black business and talent, and bought only Black-made products for an entire year. Their experiment dominated headlines and resulted in a landmark study conducted by Northwestern University’s Kellogg School of Business. She has appeared on CNN, CSPAN, PBS NewsHour, MSNBC, Fox News, and CBS Morning News, among many other major national Black and mainstream television and radio shows, and her experiment landed on front pages across the country. Maggie is the author of the critically acclaimed book “Our Black Year”. Maggie has a BA in Political Science from Emory University and earned a Juris Doctor and MBA from the University of Chicago. Before the experiment, she was a Political speechwriter, a corporate and legal strategy executive at McDonald’s Corporation, and a Strategy consultant. Now, she gives her life to The Empowerment Experiment Foundation and runs this EE movement fulltime. Since the experiment, Maggie has become voice of consumers of all backgrounds who want to make sure their buying power positively impacts struggling minority communities.

Maggie is a first-generation Cuban-American. She lives in Oak Park, Illinois with her husband John (AB, Economics, Harvard University, 1993; MBA, Corporate Finance/Economics, Kellogg Graduate School of Management, 1999) and her two daughters, Cori and Cara, six and seven.

Our Black YearBooks will be available for purchase on-site with Book Culture Bookstore 

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